The Rise of Influencers (and How This Can Boost Your Profits)

an influencer

The Rise of Influencers (and How This Can Boost Your Profits)

For many years, marketers – both digital and traditional – have been using different strategies to win the hearts of their clients’ audiences. Now, however, even the most brilliant marketers could use an extra hand. This extra hand? Influencers.

Who, exactly, are these influencers? These are the people (not necessarily celebrities) who can significantly affect the purchase decision of their followers, especially on social media because of their fame, authority, and audience relationship. In the US, some of the most famous influencers are Huda Kattan, Zach King, and Nash Grier.

Influencer marketing is on the rise, and it pays. As a result, marketers have started to employ more of this strategy.

Influencers Can Build Audience Trust

“Having an influencer say great things about your brand can go a long way toward building scalable ROI on social media,” says Viral Solutions. The first step is gaining trust, which influencers already have.

With influencers, you have an outside voice that gives reviews, ratings, and recommendations – all in a language that does not oversell. If you are a new company, consider getting an influencer to introduce your brand. The more famous the influencer is, the better the credibility they give you.

Additionally, your customers may consider the influencer a peer, and customers are more likely to trust a peer’s recommendation over a company’s sales pitch.

Influencers Can Be Your Advocates

More than just talking heads, influencers act as a brand’s advocate. They not only sell the product, but they also guide the users through the buyer’s journey.

Think about it, many influencers try the product first before they plug it on their posts. That is why, when looking for an influencer, choose authenticity over follower count. Remember that it goes both ways: their credibility affects your brand, and your brand affects their credibility.

Influencers are Creators

When you employ an influencer marketing strategy, it is important that you trust the knowledge and capability of your collaborator. You may be sponsoring them, but influencers are your business partners.

These internet personalities are creators who know the demands of their audience and how these demands should be delivered. That is why it is important to give them their space to create fresh and artistic content for your brand. Besides, a generic influencer ad that is dictated by textbook advertisement can be boring and is less likely to attract engagement.

Influencer marketing is among the hottest marketing trends right now. To that end, it’s a good time for business owners to start searching for the best partner who can boost their profits and build customer relationship.

a couple holding an image of a house

Investing in the Ideal Home: A Guide for Buyers

Factors home buyers should consider include safety, security, unique perks, basic needs, and the like. If the new home you’re looking at lacks one of more of these features, it would be unwise to invest money and time in the said property.

According to a developer of luxury homes for sale in Kansas City, you must take the following steps to ensure you’re making a sound investment.

See if the sellers have a track record in property development

This means that the company has received positive testimonials from residents of communities they developed. If the property developer has had some complaints, such as using low-quality building materials, it might be best to skip them and look for another one.

Find out what distinguishes their property from others

There must be a reason a property developer caught your attention in the first place. Is it because of their proximity to your workplace? Maybe it’s the greenery in the area that other communities lack. Whatever the reason, knowing what sets the property apart from others helps you weigh your choices.

Check if there are amenities for basic needs near the property.

Another thing to note would be the amenities present in the property. Is it in a community with good schools, hospitals, grocery stores, and the like?

This is a question worth asking because you and your family will need easy access to food, education or health services. Choosing a property that gives you easy access to basic needs means you won’t have to drive or travel far for them.

To summarize, buyers looking for a new home should know what features to spot. Examples include access to basic needs, a reliable property developer, and the like. By spotting these features, you’d be able to make an informed decision on your home buying plans.

Boss Talking to Her Employee

Business Owners and Managers Alert on Potential Employee Issues

After investing time and resources in establishing your business, it is imperative that you cover all the bases. While there are many lawyers in New York City whom you can call for legal help, you must learn about relevant labor and employment regulations, as well as possible issues that might come up.

Employee concerns

Employee performance will definitely be affected—directly or indirectly—when issues disrupt the flow of activities in the office. Underlying or undetected concerns may not surface immediately, but the lingering tension may lower performance levels. To avoid missteps and prepare for the worst, business owners and managers must be informed about the issues that may affect employee performance.

Discriminative and harassing actions

The knowledge of the current law is important given the fluidity of working environments and the changing dynamics of human interactions. Some actions that are viewed as non-discriminative in the past are already fostering divisiveness. Being aware of various forms of discrimination helps managers identify where and with whom specific racial or gender tensions lie in the workplace.

The number of alleged sexual harassment complaints in the office has been increasing for the past few years. This reflects an increasing awareness of the disparity in gender treatment. More women choose to speak out when they are victimized. While high-profile harassment cases in recent years make the issue an open topic of discussion, there may still be employees who inadvertently engage in sexual harassment. Because of persistent gender bias, the management must foster awareness of gender issues and strengthen diversity policies.

Social media use

Another relevant problem concerning employee productivity is the use of social media in and out of the workplace. Establishing standards on acceptable practices could prevent potential problems arising from abuse and misuse of social media platforms, which may be detrimental to the employees’ performance and the company’s image.

Workplace issues can be stressful and could lead to monetary or productivity losses. Business owners must be aware of possible areas and sources of conflict, as well as find the right solutions.

set of dental equipment

Top 3 Benefits of Outsourcing Dental Equipment Supply

If you don’t have an in-house dental equipment technician, you can either hire one or outsource equipment supply, installation and maintenance from a specialised company like Dentec. That's a crossroad, so which way should you follow? In every business, the cost is a primary consideration, not least in these tumultuous economic times. Below are three ways in which outsourcing dental equipment maintenance can drive down the cost of doing business.

Reduce labour expenditure

In almost every business, salaries are among the top operational costs. Worse is that labour costs are recurrent expenditures, meaning they have a long-term effect on the financial position of the business.

Besides salaries, having in-house technicians comes with expenses such as pensions and medical claims. It’s not a wise move to reduce labour costs by reducing the workers' pay; this will deny your business access to top talent. Outsourcing transfers all these burdens to another company and gives you both benefits: access to top talent and lower labour costs.

Do away with training expenses and other hidden costs

Even if you hire top technicians, you have to train them from time to time. Remember, new technologies are coming up every day, and your technicians must be adequately equipped to operate and maintain them. The cost of hiring is another expense that's often overlooked. You'll have to place adverts in the media and pay interviewers. Outsourcing shields you from these costs.

Reduce downtime

Your internal technician is taking off days or has accepted a lucrative job offer from another firm. Transitioning to new employees costs businesses a handsome fortune, both in the form of staffing costs and downtime. It may take up to six months to hire a new employee.

Furthermore, it may take up to two years for the new employee to be fully productive. With equipment maintenance outsourcing, the loss of production hours associated with employee absenteeism and transitioning is reduced.

Outsourcing equipment maintenance brings less operating costs and fewer worries. It gives you a chance to concentrate on serving customers and looking for more opportunities. It’s one of those cost-cutting strategies you should consider adding to your business development plan.

students sitting on a grass on school backyard

How Plants in Schools Help Children Focus More

In traditional school settings, students are confined in the four corners of a classroom. They spend most of their time inside the school premises. When they get home, they spend time watching the television or using a mobile device.

These activities limit the child’s exposure to the outdoors. Hence, they seldom develop a liking for it. It’s important to hire commercial landscaping services in Twin Falls for schools. This way, students can enjoy a garden where they can play and spend time with other kids.

Here are the health benefits of having a school garden.

Clean Air

Plants and trees clean the air people breathe. These also filter pollutants and toxins from the air. Having plants inside the classroom or in the school premises removes toxins, called volatile organic compounds (VOCs) — chemicals that irritate the lungs.

As a result, when there are plants or gardens in schools, airborne diseases are prevented. Also, when there is too much carbon dioxide in the air, students find it harder to focus on school work.

Boosts Memory and Focus

As mentioned earlier, when there is too much carbon dioxide in the air, it can greatly affect the students’ memory and concentration abilities.

Plants help people focus more and perform tasks better. Being in a natural environment — close proximity to a garden or plants — improve brain memory by about 20 percent.

Reduces Stress

Students currently face the many stresses of life on a daily basis. People, when placed near plants, feel relaxed and comfortable. Putting plants in the classroom can therefore help reduce stress and anxiety among the students.

When there are gardens or plants in schools, students can focus more and feel better. Also, there are many health benefits of plants for students as well as teachers and other staff. So, try putting plants inside the classroom for students to enjoy the health benefits mentioned here.

selection of cabinet handles

How to Choose Kitchen Cabinet Handles

They might be a small (literally) part of the kitchen, but the right cabinet handles can make a huge impact in your kitchen’s overall look and function. If this is your first time renovating your kitchen, or maybe first time choosing cabinet handles, then you came to the right place.

Various cabinet handles can be purchased online or in actual shops. However, before jumping into a shopping spree, there are important things to consider to make sure that you make the right purchase. Here’s a guide in choosing kitchen cabinet handles.

Know the different types

There are two major types of cabinet handles, although, they are often used interchangeably. Knobs are round in shape, and pulls are thin and rectangle in nature. Technically speaking, knobs are often used on doors and pulls in cabinets. However, nowadays, knobs are also used in the kitchen for aesthetic purposes.

Consider your cabinet style

Your chosen handle should match your cabinet style. The size, location, as well as the shape of your cabinets, t will have an effect of what kind of handle to choose. Pulls will go well with huge drawers holding heavy weights while knobs can be used in your kitchen cabinet doors.

Material and finish

Handles are made with different materials like wood, plastic, and metal. Your choice of material will depend on your cabinet style and theme. Handles also come in different styles and finishes. So a knob is not just a round handle, it can also have carvings and styles that will match your kitchen’s theme.


Handles are not expensive. However, customized ones, or those that require proper detail attention would be priced higher. Do your research and set aside a reasonable budget before buying.

Now that you know all these points, you are ready to go through your cabinet handle shopping spree finally. All the best!

team meeting

Great Business Impression: Setting the Scene

While the way you handle projects matters when attracting clients, your workplace can also have a big impact on how other people view your company. If prospects and clients visit your office and see worn out furniture, cracked plaster, and a cluttered environment, it is likely that your company will miss the chance to make a great first impression. This can make them think twice in doing business with you.

Unless your office needs a complete remodel, it doesn’t cost that much in creating a workplace that will impress potential clients. Here’s what you can do in setting the scene for great first impressions:

Maintain a clean and tidy workplace.

This is especially true in the waiting rooms, public spaces, restroom facilities, and all areas that a visitor can see. ProKleen​ and other cleaning service providers in Utah suggest hiring professional cleaners to make your office spotless and smelling good. You should also encourage employees to take responsibility for their own workspace by staying on top of daily cleanliness.

Choose the right furniture and decoration.

Your office furniture should provide efficiency while also reflecting the values and identity of your company. You can also make use of the right furniture pieces to make your office a small office look bigger and professional. When it comes to decorations like wall art, it should match your furnishings without distracting visitors and clients.

Keep your equipment up-to-date.

The use of quality and up-to-date office equipment means that you value the work that you do. It can also give your business a professional appearance and make you more competitive. If clients, however, see outdated computers and worn out copiers and printers, they may hesitate doing business with you.

Mind your flooring.

Carpets can easily trap dirt, without showing on the outside how filthy they are. This is why you should have your carpets professionally cleaned at least every six months or as often as needed. Apart from prolonging the life of your carpets, professional carpet cleaning can also improve indoor air. Clean carpets, furthermore, speak volumes about the cleanliness of your office.

Create a great first impression with these tips. You should also work with the right people like cleaning professionals in keeping your office clean, tidy, and smelling nice.

covered outdoor backyard space

3 Covered Outdoor Spaces Made with a Fabric Structure

Using fabric structures is a great way to build covered outdoor spaces in your backyard or front yard. Read on to discover the three different ways to use this type of structure.

1. UV Protected Play Area

Create a space for children to enjoy lots of outdoor play while keeping them protected from the sun. Spending time outdoors and having time for play is beneficial to a child’s physical and mental wellness. But parents are cautious about letting their kids stay outdoors for long periods due to the harmful effects of prolonged sun exposure.

With a covered play area within your premises, your little ones will have a safe place to enjoy the outdoors and get to spend more time playing while getting enough exercise to boot. DomeShelter Australia recommends using fabric structures, as they are durable and versatile.

2. Outdoor Furniture Protection

Even if the outdoor furniture items are weatherised, keeping them under a shaded area can extend their service life. Protecting your furniture from constant UV exposure can prevent discolouration and premature wear and tear. Your furniture will stay looking beautiful for longer, which means you get to use them for many years and reduce frequent furniture replacement costs.

3. Al Fresco Dining

Enjoy fun and relaxing al fresco dinners with your family more often, right in your own backyard. A shaded outdoor dining area is an excellent addition to your home and a great way to use your outdoor space. With a nice family dinner place outside your home, you do not need to wait for any occasion to go out and celebrate. Enjoy more bonding time with your family anytime over a hearty meal outdoors.

If you have been planning to build a shaded area in your backyard and need it built quickly and hassle-free, an outdoor fabric structure is an excellent option. Start building yours today, so you can enjoy the outdoors more without having to leave your home.

man using his card in an online purchase

Understanding the Different Applications of NFC

You have probably heard about NFC many times already, but do you know what it is and its significance? NFC or near field communication refers to a technology that allows devices to 'communicate' within a minimal distance. It works more like Bluetooth but within a much shorter range, say 10 centimetres. One big advantage of this technology is that it uses less power, and so, there are diverse applications.

The three modes that NFC uses to operate include:


This applies when you want to transfer data between two NFC-enabled devices.

Card Emulation

You need to make your NFC node into a card that can enable transactions wirelessly when held against an NFC reader.

Read or Write

This enables one device to get information from another device that is in passive mode.

Some of the uses of the NFC products you can order online include:

Wireless Keys

Too lazy to open your door with a key? Simply wave an NFC key at your door, and gain access to your home. You can also use the keys to secure essential documents in a safe.

Wireless Wallet

You can make fast purchases on electronics, food items or household goods with an NFC-enabled phone. It is easy to track your wireless wallet transactions and minimises the chances of fraud.

File Sharing

NFC-based devices allow you to share images, documents or any files faster than any application in the market.

Pairing Devices through Bluetooth

When you have an NFC phone, you can connect it to any Bluetooth-enabled device through simple tapping.

Sourcing Information

You can get information from any banner when you swipe your phone near the banner. The extraction works in an almost similar manner as the QR codes on products.

There is indeed no limit to the number of things you can accomplish with NFC products.

group of people developing a sales plan

Create an Effective Sales Plan: What You Should Know

Having a solid sales plan would enable you to determine which initiatives would give you the best results for your franchise business. While your immediate goals probably include boosting profits and revenue, you would need a more detailed plan to realise these goals.

To come up with an effective sales plan, you need to consider the following pointers:

Evaluating your business strategy

If you have one, which you definitely should, review your current business strategy. Ensure that your objectives are quantifiable and that they come with a specific timeframe. Re-evaluate particular constraints, such as financial resources. If you operate a computer shop franchise business, for example, the operations and policies you need to follow should match your franchise agreement.

Establishing core objectives and tactics

Think about how you could position your franchise and its products and services in the local market. If you are a new franchisee, one of your main goals is to build a client base as quickly as possible so that you can gain more sales.

Reviewing what you already know about your target market

Know your closest competitors, what they are offering, and the top trends that drive your market. Know your potential customers and determine what they want from your business. Let them know how they would benefit from the services and products you offer.

Hiring the right people

This is undoubtedly one of the most vital components of creating a successful sales plan. While you might think that everyone in your team should be superstars right off the bat, it is better to hire individuals with great personalities so you could train them to become superstars.

Once you get all these figured out and started implementing your sales plan, it is important that you test it. Testing would help you determine what is working, what is not, and if you need to up your game. Lastly, be sure to review your sales plan at least once a year to ensure that it is always updated and working for your target market.