Once a pet owner, always a pet owner. A person simply can’t stop loving a pet cold turkey. For a veterinarian, that means a pet owner can be a long-lasting client if satisfied with the kind of service your clinic provides.
Here’s how you make sure that’s the case:
Give Them a Warm Welcome
Even your longest clients started as a new one, and it’s those early interactions that made them decide to stay with you. Show them you care for their pets and want the best for them. Invest in veterinary welcome cards to show clients what they can expect from your clinic, recommends Positive Impressions, LLC. Talk to them on a personal level so that they won’t feel intimidated going into each appointment. You want them to be open about their pets, so you get accurate information that will help you care for them better.
Remember Them During Holidays
Sending out holiday greeting cards isn’t a fruitless endeavor. Don’t think of it as an unnecessary cost. It’s an investment in the people and pets that matter most. It’s also a way to show them a side of you that they may not see in the clinic. For instance, the greeting cards may show you and your family of pets. A pet lover’s best friend is another pet lover, and showing this side of you strengthens your bond.
Even after the loss of a pet, don’t stop keeping the pet owner in your thoughts. They will appreciate your messages during one of the most difficult times of their life. This is also a way for you not to burn bridges suddenly. Who knows, they might be planning to get a new pet, and which clinic will they go to if you’ve kept in touch?
Running a veterinary clinic, much like running any type of business, requires connections. Build meaningful and long-lasting connections to thrive.