Having a solid sales plan would enable you to determine which initiatives would give you the best results for your franchise business. While your immediate goals probably include boosting profits and revenue, you would need a more detailed plan to realise these goals.
To come up with an effective sales plan, you need to consider the following pointers:
Evaluating your business strategy
If you have one, which you definitely should, review your current business strategy. Ensure that your objectives are quantifiable and that they come with a specific timeframe. Re-evaluate particular constraints, such as financial resources. If you operate a computer shop franchise business, for example, the operations and policies you need to follow should match your franchise agreement.
Establishing core objectives and tactics
Think about how you could position your franchise and its products and services in the local market. If you are a new franchisee, one of your main goals is to build a client base as quickly as possible so that you can gain more sales.
Reviewing what you already know about your target market
Know your closest competitors, what they are offering, and the top trends that drive your market. Know your potential customers and determine what they want from your business. Let them know how they would benefit from the services and products you offer.
Hiring the right people
This is undoubtedly one of the most vital components of creating a successful sales plan. While you might think that everyone in your team should be superstars right off the bat, it is better to hire individuals with great personalities so you could train them to become superstars.
Once you get all these figured out and started implementing your sales plan, it is important that you test it. Testing would help you determine what is working, what is not, and if you need to up your game. Lastly, be sure to review your sales plan at least once a year to ensure that it is always updated and working for your target market.