All businesses should understand how the design of their mobile applications could affect user experience. For an avid app user, anything that ruins the momentum is an annoyance. Google, along with mobile app development companies like The App Team, recommends that you avoid the following mistakes:
Apps that use third party-licensed media or those that require Flash will not play to the dismay of the users. To solve this issue, you must include HTML5 standard tags in the media content. HTML5 will also work for apps that require Flash and other players.
Incorrect landing pages
If you have both desktop and mobile versions of your website, you must also have both desktop and mobile URLs. Some, however, still redirect to the homepage, resulting in a faulty redirect or worse, a 404 error. Server configuration is required for this. Set it up so that it redirects to the equivalent URL on mobile.
Excessive use of interstitials
Google penalizes apps overly using interstitials, which are overlays that cover the contents of the page. Use a simple banner instead.
Did you know that a user would most likely abandon an app if it takes more than six seconds to load? This is how crucial a quick loading page is. Before deploying your mobile app, make sure to check the page speed scores first.
In some cases, app users can tolerate small font sizes or when touch elements are too close. What they cannot accept are unclickable buttons that blatantly ruin their experience. Make sure that you no icon, text or button that disguises itself as a clickable element.
User experience should be at the front and centre of the development of your mobile application. Make sure to avoid doing these mistakes when developing your app.