Category: Marketing

Abercrombie & Fitch Only for the “Cool Kids”

American fashion retailer Abercrombie & Fitch is taking a lot of hit, and getting a new image these days, whether they like it or not. Los Angeles-based filmmaker Greg Karber is the newest critic to the clothing store, with him launching a video campaign that is now going viral, in an attempt to take a

McDonald’s Apologizes For Ad Mocking Mental Illness PSAs

McDonald’s is under fire for a PR failure that is sure for an unapproved ad that went public that is sure to keep customers from saying “I’m lovin’ it.” The print ad, found as a poster on the Boston metro, is a spin on mental health and depression PSAs. The ad reads, “You’re not alone.