Category: Marketing

Internet Marketing: Building a Strong Connection with Your Audience

Many companies who are jumping into the chaotic world of internet marketing think that creating a website is the only way to gain a strong online presence. Little do they know that there are still other important factors to consider in building a good relationship with their audience. If you think you can earn greater

Website Development: It’s Not Just About How it Looks

Almost everyone can make a website these days. The required expertise, however, will make a difference if you’re planning to build a website for your business. You may not be one of the professional website designers out there, but you probably know how to distinguish a decent website from a piece of crap. Websites don’t

What Makes Online Marketing Work

Many people think that content marketing, social media marketing, and search engine optimization are one and the same. Effective Internet marketing in Indianapolis, however, treats these online techniques as the three primary aspects of a holistic strategy centered around an interesting content. In a socially-driven, Google-oriented online world, content has become king. Nevertheless, it remains

Abercrombie & Fitch Only for the “Cool Kids”

American fashion retailer Abercrombie & Fitch is taking a lot of hit, and getting a new image these days, whether they like it or not. Los Angeles-based filmmaker Greg Karber is the newest critic to the clothing store, with him launching a video campaign that is now going viral, in an attempt to take a

McDonald’s Apologizes For Ad Mocking Mental Illness PSAs

McDonald’s is under fire for a PR failure that is sure for an unapproved ad that went public that is sure to keep customers from saying “I’m lovin’ it.” The print ad, found as a poster on the Boston metro, is a spin on mental health and depression PSAs. The ad reads, “You’re not alone.