Category: Marketing

online reputation

Maintaining a Positive Online Reputation

The Internet is a powerful tool. It can help any small business reach a wider audience and bring in substantial leads. But if you are not vigilant, it could also cost you potential customers. Studies show that consumers are easily affected by negative reviews and opinions posted online. Now, before you end up in a

google pigeon

How Do You Do Local SEO for Multi-Location Pages?

The rollout of another algorithm in July –which Search Engine Journal (unofficially) named “Pigeon” – is proof enough that local business listings matter to Google. For site owners, this is another clear sign of the significance of high rankings in local pages. That part of local SEO is clear. Nonetheless, there is still one area


Ways to Make Your Online Content Work for You

That quality content drives traffic to your site is a given fact. What most businesses do not know is that SEO is not just about ranking. You have to make content for your brand so that it reaches various platforms and wider readership. According to, many SEO firms today focus on a select number

Lego Toys

Gender Equality: LEGO’s New Female Figures Become Instant Hit

World’s top toymaker Lego has finally decided to launch its first ever all-female scientist toy set, named “Research Institute.” Lack of Female Figures The much-anticipated “Research Institute” set is sold out just days after its release. Demand for the new Lego has been high in shops and even on the company’s website. It features a

reliable private label SEO

Keeping Up with the Big Boys: Market Your Way to Success

Many of today’s popular brands are dominating their respective niche in the search landscape. While a big budget plays a role in their marketing efforts, their success mostly lies in the different strategies they use to stay ahead of their competitors. Like big brands, you can also rise in the ranks and establish a strong

man using a laptop

Marketing Tips: 3 Things to Remember When Updating Your Company Logo

Your logo symbolises your relationship with the customers. It represents your business’s identity and edge over the competition. It pays to note that any changes in the design of your logo may either attract or turn away existing and potential clients. Careful planning and implementation is necessary to ensure positive results. A reliable and experienced

Starbucks To Focus On Chain Rewards And Digital Projects

Starbucks CEO Howard Schultz plans to spend more time in developing the coffee chain’s reward programs, mobile payments, and digital efforts of growing importance. The New Plan Shultz announced his plan after Starbucks noted a “seismic” shift last week to online shopping in the past holiday season. Executives said fewer customers milling about at malls

seminar about content marketing

KPIs of Content Marketing You Should Watch

Since the roll out of Google’s numerous algorithm updates, many have become fans of content marketing. The value of this practice, however, goes beyond being a part of an effective SEO strategy. If done correctly, content marketing can be its own channel for ROI. Fortunately, there are key performance indicators (KPIs) you can check to

Burberry Sees Strong Growth In Asia

UK luxury fashion retailer Burberry said that retail revenue rose 14% in the third quarter, as the company continues to be driven by Asia, its online business, and outerwear and large leather product sales. Strong revenue growth According to outgoing chief executive Angela Ahrendts, a 12% strong increase in comparable sales was “in line with


Picture Perfect: Creating Interactive and Effective Infographics

Infographics are everywhere these days, and cover everything from superheroes and medical bulletins to typography. More and more people are drawn to these visual projects not just because of the easy-to-understand information, but also the interactivity. From knowing your audience to animating using Adobe After Effects templates, here are some tips to creating a truly