Category: Marketing

Metaphor in Advertising

Metaphor: An Important Advertising Language

In the world of business, advertising is an important art of conveying messages. As it’s defined as an art, practitioners have come up with different techniques and methods to get the message across. One of the most popular practices is the use of figures of speech. Of all the figures of speeches, perhaps metaphors are


Taming the Giant: Google Realities You Must Confront

Sailing the treacherous waters of Australian SEO means one thing: you’ll have to deal with Google. For starters, the “search giant” holds more than 66% of the entire search engine market share worldwide, especially in the Land Down Under with approximately 94%. Bing, its fiercest rival, is actually not that fierce with just over 10%.

online reputation

Maintaining a Positive Online Reputation

The Internet is a powerful tool. It can help any small business reach a wider audience and bring in substantial leads. But if you are not vigilant, it could also cost you potential customers. Studies show that consumers are easily affected by negative reviews and opinions posted online. Now, before you end up in a

google pigeon

How Do You Do Local SEO for Multi-Location Pages?

The rollout of another algorithm in July –which Search Engine Journal (unofficially) named “Pigeon” – is proof enough that local business listings matter to Google. For site owners, this is another clear sign of the significance of high rankings in local pages. That part of local SEO is clear. Nonetheless, there is still one area


Ways to Make Your Online Content Work for You

That quality content drives traffic to your site is a given fact. What most businesses do not know is that SEO is not just about ranking. You have to make content for your brand so that it reaches various platforms and wider readership. According to, many SEO firms today focus on a select number

Lego Toys

Gender Equality: LEGO’s New Female Figures Become Instant Hit

World’s top toymaker Lego has finally decided to launch its first ever all-female scientist toy set, named “Research Institute.” Lack of Female Figures The much-anticipated “Research Institute” set is sold out just days after its release. Demand for the new Lego has been high in shops and even on the company’s website. It features a

reliable private label SEO

Keeping Up with the Big Boys: Market Your Way to Success

Many of today’s popular brands are dominating their respective niche in the search landscape. While a big budget plays a role in their marketing efforts, their success mostly lies in the different strategies they use to stay ahead of their competitors. Like big brands, you can also rise in the ranks and establish a strong

man using a laptop

Marketing Tips: 3 Things to Remember When Updating Your Company Logo

Your logo symbolises your relationship with the customers. It represents your business’s identity and edge over the competition. It pays to note that any changes in the design of your logo may either attract or turn away existing and potential clients. Careful planning and implementation is necessary to ensure positive results. A reliable and experienced

Starbucks To Focus On Chain Rewards And Digital Projects

Starbucks CEO Howard Schultz plans to spend more time in developing the coffee chain’s reward programs, mobile payments, and digital efforts of growing importance. The New Plan Shultz announced his plan after Starbucks noted a “seismic” shift last week to online shopping in the past holiday season. Executives said fewer customers milling about at malls

seminar about content marketing

KPIs of Content Marketing You Should Watch

Since the roll out of Google’s numerous algorithm updates, many have become fans of content marketing. The value of this practice, however, goes beyond being a part of an effective SEO strategy. If done correctly, content marketing can be its own channel for ROI. Fortunately, there are key performance indicators (KPIs) you can check to