Category: Marketing

an influencer

The Rise of Influencers (and How This Can Boost Your Profits)

For many years, marketers – both digital and traditional – have been using different strategies to win the hearts of their clients’ audiences. Now, however, even the most brilliant marketers could use an extra hand. This extra hand? Influencers. Who, exactly, are these influencers? These are the people (not necessarily celebrities) who can significantly affect

graphic photo of price increase forecast

Why is Cobalt Price on the Rise?

Have you checked the recent price of cobalt in the market? The prices are sky-high, and there is a high probability that cobalt prices will continue to be on the increase, as seen from a cobalt price forecast report. The major reasons behind this are the revolution of electric vehicles and the increased supply of

outsourcing text animation with a blue map on the background

Advantages of Outsourcing Marketing for Building Materials Manufacturers

Marketing requires a robust set of strategies and skills. For building materials manufacturers, delegating these to an in-house team requires you to set up a department for it. For startups and small businesses, budgetary restraints may not allow this. As a result, this could see you hiring marketers with less skills, or combining the different

Business team in a meeting

Proven Tactics to Get the Most out of Google RankBrain

Google’s RankBrain is one of the most important ranking factors that determine the fate of many websites. This machine-learning algorithm can immediately tell if a site’s content is relevant to users. Learning how to leverage it will allow you to beat your stiffest competitors. A Utah-based SEO consultant from SEO Werkz cites the following ways you can make

Signage printing machine

Sign of the Times: An Easy Guide to Creating Your Business Sign

In business, visibility is imperative to success. How can customers come to your business and trigger a sale if they can’t find it? There are many ways to attract clientele to your business but signs and banners have been the most consistent form of marketing there is. There are multiple ways to come up with

Brainstorming for a marketing plan

The Importance of a Marketing Plan and How to Make One

Marketing – at its core – is about letting potential customers know all about the services or products you offer, and convincing them to purchase it. Businesses with successful marketing strategies start with solid marketing plans. Generally speaking, a marketing plan specifies how you’re going to implement your marketing strategies into practice. It helps ensure

Marketers having a meeting

3 Effective Marketing Tactics to Make Your Business Stand Out

Are you currently looking for other ways your business can expand its network? Fret not, because here are some tried and tested techniques that will market your brand effectively at a lesser cost. The power of giveaways A PR company in Melbourne says there are three good reasons you should consider giving free samples or items

a team of business leaders

For Business Owners: Getting the Most of Your Marketing Budget

When it comes to business, marketing gets a big chunk of the entire profit or budget. This should not be a problem, as marketing is essentially a form of investment. And when it comes to investment, there is a chance that you will get something in return—provided that you set the right parameters. Your marketing

A customer checking a product label

Never Underestimate the Power of Your Products’ Labels

With such a competitive market, many business owners, particularly the small and start-up ones, find it quite challenging to make a name for themselves. Not only do they have to compete with small organisations like theirs; they also have the bigger, more established companies to face. It is for this reason that you, as a

A mon holding a digital ball with a digital marketing word in it

The Digital Market: Make Your Product Stand Out

You want your product to be the next famous thing. A product that’s popular always makes a company successful, whether its products on the Web, or in brick-and-mortar stores. These days, any company that wants to make their product big always starts with digital marketing. Digital marketing allows you to spread information about your product